🕯 The hard truth for many - social media is free because you’re the product getting sold.

That's what we pay ads $ for.

📝 Email copywriting tip:

Write like you talk.

💬 Whoever decided to rebrand soup as bone broth and charge a 3-4x premium is a marketing genius

❤️ A happy customer is the best advertisement

🕯 Email Marketing Tip:

Using personalization in your emails leads to:

1) Improved open rate
2) Higher CTR
3) Better customer satisfaction

TLDR: use personalization.

🤫 If you increase the quality of your customers then you increase the quality of your company.
It means:
- less churn
- higher LTV
- much stable business
- higher ceiling for revenue

For B2B that means working with bigger and more stable companies. Preferably Fortune 500 list.

For B2C - selling to customers looking for top-quality products/services. And actually deliver.

🔝 6 reasons why choose Shopify for a DTC e-commerce store?

It's not a secret that Shopify is dominating the market of easy to customize solutions for e-commerce stores.

We're using for each brand we launch and highly recommend it to our clients.

Here is "why thread" 🧵

1. Limitless customization

Shopify is completely flexible, from design to front-end technology. With full storefront customization, no product limits, and powerful analytics, you can customize Shopify to fit your needs without worrying about outgrowing it.

2. Easy store management

Hassle-free e-commerce management system means you can hand off your store management to your staff with minimal training and support debt.

Shopify is famous for its award-winning 24/7 support, in-depth support documentation and educational content.

3. Reach customers across channels and geographies

Shopify offers more sales channels, payment gateways, and integration products than any other e-commerce platform, enabling you to sell everywhere your customers are.

From Amazon and TikTok to Facebook Messenger and Shopify POS, you can check out all of Shopify’s sales channels on the Shopify App Store.

4. Enterprise-level security and platform reliability

Shopify incorporates industry-leading security features into every product, like 256-bit SSL certificates, Level-1 PCI DSS compliance, and 99.99% uptime with 24/7 monitoring.

Allowing you to breathe easy knowing your business, and customers are always protected.

5. Add-on capabilities

Shopify proudly boasts more than 6,000 apps that enable merchants to extend our platform to meet their business needs. For example, apps can add functionality like product reviews, pop-ups, and live chat.

Merchants can also use Shopify’s open APIs to integrate with popular third-party software, like MailChimp, Quickbooks, Zero, and more.

6. Global partner ecosystem

Trust in the 40,000+ partners who service clients on the Shopify platform, from trusted Shopify Experts to Shopify Plus Partners.

Shopify Plus Partners like us at tegra.co can help build, design, and launch merchants’ stores on Shopify and provide digital services to scale their business.

TLDR

If you'd like to join thousands of Shopify store owners, use this link to get a partner-level white-glove onboarding experience.

Still on the fence? Hit me up in the DMs if you want me to connect you with Shopify directly.

👏 TikTok Enters the Text Space

Perhaps an entry into the Threads/Twitter (X) face-off, TikTok has launched a new way to ”express your creativity” via text posts.

From the TikTok product announcement, it looks like TikTok’s Text Posts will operate in a similar manner to Instagram’s Type Mode in Stories.

📺 YouTube Stories ads on the hype

YouTube Ad Sales Rise 4.4% for Q2, YouTube ad sales rose 4.4% following three consecutive declining quarters. Meanwhile, Google and YouTube’s parent company Alphabet exceeded expectations and saw a top-line growth of 7%.

And, as of Q2, As of Q2, brand advertisers are testing spots in Shorts, “in addition to direct-response formats.”

Does that mean YouTube ads perform well for advertisers? Will see.

⏳ We are entering a challenging time economically where acquiring new customers will likely become more difficult and more expensive.

That's why it has never been more important to focus on your CLTV and customer ascension. 

It has always been and always will be way easier to upsell, cross-sell or re-sell an existing customer than acquire a new customer. 

Not only is this a lot less expensive, but by focusing on increasing CLTV, you will be able to afford to pay more day 1 to acquire new customers. 

Businesses that understand this and truly take action will not only survive the coming times but will also thrive. 

Businesses that don't and keep fighting economic gravity will be in for a painful few years. 

〰️ Last week, Shopify announced via Editions that Shopify Audiences 2.0 has launched and with 2x better results.

We've been testing Shopify Audiences since Day 1 and have noticed marked improvements over time.

SA 2.0 has actually been live for quite some time and I notice highly consistent results across the board. Since Editions came out last week, we've started some A/B tests on SA vs Broad targeting.

Wanted to share what we often see (see attached screenshot):

🟢Mid-intent, Mid-reach outperforms the other 2 Shopify Audiences (High-intent, low-reach, and low-intent, high-reach)

🟢Mid-intent outperforms or similar to Broad targeting

🟢Shopify Audiences have astronomical CPMs, compared to Broad targeting, BUT the astronomical conversion rate lift outweighs the CPM premium

🟢In this instance, CPA is roughly the same, but SA was able to acquire customers with 20% higher AOVs (small data set but significant and a common finding)

I understand there are many "let the creative do the targeting" stans out here, which I agree with for the most part.

However, I've been a big advocate for intent-based audiences (not interest-based) for over a year now.

Intent-based audiences can be built w/ a massive pool of 1st-party data (like Shopify Audiences). There are others out there I have my eye on.

The goal is to acquire higher intent customers that will have higher LTV for your brand. Also, the higher quality your traffic (evidenced by higher conversion rate), the better the signals you send back to the ad platforms to optimize from.

An interesting study for Shopify would be to analyze LTV of Shopify Audience-acquired customer cohort and compare to non-Shopify Audience-acquired customer cohort.

It's clear as day that Conversion Rate on SA is far better than non-SA on Meta ads.

I advise everyone out there who is eligible for Shopify Audiences give it a go in their ad accounts. Testing is everything, find out for yourself and please share your results!