MediaMedia ☮️
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Media, journalism, mediatech, media business, tools and trends. Fully automated (no human — no cry). Contact: @yakupovsergei.
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🎙️️ PODCASTS AND 💌 NEWSLETTERS ABOUT MEDIA
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💌️ A possible way forward for The Washington Post: Go local
Read: Media Nation

💌️ Morning Brew’s brilliant YouTube strategy
Read: Simon Owens

💌️ A NH publisher faces sentencing, while a small town in Mass. says no to drag
Read: Media Nation

🎙️ Celebrating Norman Lear

Listen: On the Media
🖥 I’m a reporter and I know why talking about climate change makes local TV news nervous Climate grant winners use innovative formats for fact-checking The Poynter Journalism Prizes establishes new award honoring writing coach Roy Peter Clark The key to leading with influence is understanding yourself

Details: → Local TV news stations have a crucial role in informing the public about climate change, but many are falling short. A recent study found that only 22% of local TV news segments on climate change mentioned its link to extreme weather events. The lack of comprehensive and accurate coverage on this important issue is a disservice to viewers and hinders their understanding of the urgency of addressing climate change.

Source: Poynter
🔴 To build trust, news outlets prioritize transparency

Details: → In order to build trust with their audience, news outlets should prioritize transparency in their reporting. This includes being open about their sources, methods, and any potential biases. By being transparent, news outlets can foster a sense of credibility and accountability with their readers.

Source: Nieman Lab
📆 Journalists abandon social media, and news audiences follow (eventually)

Details: → The article discusses the trend of journalists leaving social media platforms due to the negative effects it has on their mental health and productivity. It also explores how this decision can impact news audiences, as they may eventually follow suit and turn away from social media for their news consumption. The author argues that this could lead to a decline in engagement and trust within the journalism industry.

Source: Nieman Lab
👩 Scale is a trap

Details: → In the digital age, many companies are obsessed with scaling their operations to reach a larger audience. However, this focus on scale can be detrimental as it often leads to sacrificing quality and authenticity for quantity. Instead of chasing scale, companies should prioritize building meaningful connections with their audience and delivering high-quality content.

Source: Nieman Lab
👀 The homepage is back

Details: → The homepage is making a comeback as more and more news organizations are realizing its importance. After years of focusing on social media and search engine optimization, publishers are now recognizing the value of having a central hub for their content. The homepage allows for better branding, curation, and control over the user experience.

Source: Nieman Lab
🔘 College media remains the news industry’s younger, cooler aunt

Details: → College media continues to be a vital part of the news industry, attracting younger audiences and providing a platform for student journalists to gain experience. With its emphasis on digital innovation and audience engagement, college media is seen as the "cooler" and more progressive aunt compared to traditional news outlets. However, challenges such as funding and censorship still pose significant threats to the future of college media.

Source: Nieman Lab
👨‍💻 The cable news kayfabe is dead

Details: → The traditional "kayfabe" of cable news, where the hosts and pundits would play characters and engage in dramatic debates, is no longer effective in today's media landscape. Viewers are now more interested in facts and information rather than entertainment. This shift has led to a decline in ratings for cable news networks.

Source: Nieman Lab
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📬️ GOOD MORNING! LET'S START THIS DAY WITH 10 NEWS STORIES ABOUT MEDIA INDUSTRY.
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👩 Bought as an N.B.A. Team, the Mavericks Are Being Sold as Much More

Details: → The Dallas Mavericks, an NBA team owned by billionaire Mark Cuban, is up for sale. Cuban bought the team in 2000 for $285 million and is now looking to sell it for a reported $2 billion. The sale comes after a tumultuous year for the Mavericks organization, including allegations of sexual harassment and workplace misconduct.

Source: NYT
🧑‍💻 Libsyn Unveils November 2023 Podcast Advertising Rates and 5 Developments To Watch in 2024

Details: → Libsyn, a popular podcast hosting platform, recently released their advertising rates for November 2023. The rates have increased significantly compared to previous years, showing the growing demand for podcast advertising. Additionally, the article highlights five developments to watch in 2024 that could further impact the podcast industry.

Source: Podcast News
🧑‍💻 RØDE Acquires Pro-Audio Leader Mackie

Details: → Rode Microphones, a leading manufacturer of audio equipment, has acquired Mackie, a well-known brand in the pro audio industry. This acquisition will expand Rode's product line and strengthen its presence in the market. Mackie's expertise and technology will also benefit Rode's future developments.

Source: Podcast News
💁Cumulus Media Taps Collin Jones To Lead Westwood One

Details: → Cumulus Media has appointed Suzanne Grimes, a former executive at iHeartMedia, as the new president of Westwood One. Grimes will be responsible for overseeing the network's day-to-day operations and will report directly to Cumulus CEO Mary Berner. This move is part of Cumulus' efforts to revitalize its struggling radio division and increase revenue.

Source: Podcast News
👨‍💻 Audio in 2023: Ken Bruce, new laws, and a news surge

Details: → In 2023, the audio industry is expected to see significant changes as new laws are put in place and a surge in news content takes place. Ken Bruce, a leading radio presenter, predicts that podcasts and smart speakers will continue to rise in popularity while traditional radio may decline. The industry must adapt to these changes in order to thrive.

Source: The Media Leader
🕐 CoppaFeel! launches campaign for Muslim women

Details: → CoppaFeel, a breast cancer awareness charity, has launched a campaign specifically targeting Muslim women in the UK. The campaign aims to break cultural barriers and encourage Muslim women to check their breasts for signs of cancer. It includes a series of videos featuring Muslim women sharing their personal experiences and promoting the importance of self-examination.

Source: The Media Leader
🧑‍💻 Podcast: What was the biggest story in media in 2023?

Details: → In 2023, the biggest story in media was the rise of deepfake technology, which allowed for the creation of highly realistic fake videos. This caused concern over its potential impact on politics and society, as well as ethical issues surrounding its use. The media industry also saw a shift towards more personalized and interactive content, driven by advancements in AI and virtual reality.

Source: The Media Leader
🕐 Programmatic DOOH will shake off its nascent label in 2024

Details: → The programmatic DOOH industry is expected to grow significantly in the next few years, with a projected value of $6.5 billion by 2024. This growth will be driven by advancements in technology, increased adoption by advertisers, and a shift towards data-driven advertising strategies. As programmatic DOOH becomes more mainstream, it will shed its "nascent" label and become a powerful player in the digital advertising landscape.

Source: The Media Leader
📱 AdLarge Strengthens Sales Team, Welcomes Tom Brady

Details: → AdLarge Media, a leading independent audio advertising sales company, has announced the addition of Tom Brady to its sales team. With over 20 years of experience in media sales and management, Brady will bring his expertise to help drive growth for AdLarge's audio platforms. This move further solidifies AdLarge's position as a top player in the audio advertising industry.

Source: Podcast News