Новый виток войны за прайваси и рекламу: Facebook атаковал Apple в топовых медиа, начиная с New York Times до Wall Street Journal и Washington Post с жирным заголовком «Мы выступаем против Apple за малый бизнес во всем мире.»
#privacy #apple #facebook #ios14
https://www.bloomberg.com/news/articles/2020-12-16/facebook-attacks-apple-s-ios-changes-in-full-page-newspaper-ads
#privacy #apple #facebook #ios14
https://www.bloomberg.com/news/articles/2020-12-16/facebook-attacks-apple-s-ios-changes-in-full-page-newspaper-ads
Bloomberg
Facebook Attacks Apple Software Changes in Newspaper Ads
Facebook Inc. lashed out at Apple Inc. in a series of full-page newspaper ads, claiming the iPhone maker’s coming mobile software changes around data gathering and targeted advertising are bad for small businesses.
Сервис знакомст Bumble спешит со своим IPO и официально среди рисков для бизнеса заявяет об изменениях политики Apple, касаемых idfa.
#ipo #bumble #apple #idfa
https://www.cnbc.com/2021/01/15/bumble-ipo-filing-warns-apple-privacy-changes-could-harm-its-business.html
#ipo #bumble #apple #idfa
https://www.cnbc.com/2021/01/15/bumble-ipo-filing-warns-apple-privacy-changes-could-harm-its-business.html
CNBC
Bumble IPO filing warns Apple privacy changes could harm its business
Dating app company Bumble listed Apple's upcoming IDFA privacy changes as a risk factor in its Friday IPO filing.
Facebook может потерять до 7% прибыли благодяря новой политике приватности Apple.
#facebook #apple #ads #idfa #privacy
https://mobiledevmemo.com/facebook-may-take-revenue-hit-from-apple-privacy-changes/
#facebook #apple #ads #idfa #privacy
https://mobiledevmemo.com/facebook-may-take-revenue-hit-from-apple-privacy-changes/
Mobile Dev Memo by Eric Seufert
Facebook may take 7% revenue hit from Apple privacy changes | Mobile Dev Memo by Eric Seufert
Facebook may take 7% revenue hit from Apple privacy changes. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile
New York Times недавно обнаружила неотредактированные судебные документы, указывающие на сделку "Jedi Blue", в которой Google и Facebook якобы договорились работать вместе, подрывая практику добросовестной конкуренции. Документ был подан в рамках межгосударственного иска против платформ. Google и Facebook утверждают, что такие сделки - обычное дело, и представитель Google говорит, что иск "искажает это соглашение, как и многие другие аспекты нашего рекламного бизнеса".
#google #facebook #court
https://www.nytimes.com/2021/01/17/technology/google-facebook-ad-deal-antitrust.html
#google #facebook #court
https://www.nytimes.com/2021/01/17/technology/google-facebook-ad-deal-antitrust.html
NY Times
Behind a Secret Deal Between Google and Facebook
Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents.
Google не долго стоял в стороне — по заявлению Bloomberg компания активно анализирует возможные шаги и инструменты для ограничения отслеживания пользователей в мобильных приложениях. Особенно обращая свое внимание на ограничения сбора данных, ограничения обмена данными между приложениями и прозрачности политик приватности.
#google #facebook #court
https://9to5google.com/2021/02/04/google-limit-android-app-tracking/
#google #facebook #court
https://9to5google.com/2021/02/04/google-limit-android-app-tracking/
9to5Google
Report: Google looking to limit data collection, tracking in Android apps
In the coming months, Apple will require app developers to disclose and make tracking opt-in. A Google plan to limit Android app tracking...
Walmart в новой концепции развития анонсировал создание приложения в концпте Superapp.
#mcommerce #superapp
https://www.pymnts.com/news/retail/2021/walmarts-bid-to-go-from-supercenter-to-super-app/
#mcommerce #superapp
https://www.pymnts.com/news/retail/2021/walmarts-bid-to-go-from-supercenter-to-super-app/
Pymnts
Walmart’s Bid To Go From Supercenter To Super App
Walmart pioneered the Supercenter concept in 1988 – and now, 33 years later, it has a very different concept at the center of its future: the super app.
Очередное слияние на рынке AdTech: Digital Turbine покупает AdColony
#ads #adcolony #digitalturbine
https://www.prnewswire.com/news-releases/otello-announces-definitive-agreement-to-sell-adcolony-to-digital-turbine-301236317.html
#ads #adcolony #digitalturbine
https://www.prnewswire.com/news-releases/otello-announces-definitive-agreement-to-sell-adcolony-to-digital-turbine-301236317.html
PR Newswire
Otello Announces Definitive Agreement to sell AdColony to Digital Turbine
/PRNewswire/ -- Otello announced today that it has entered into a definitive agreement to sell AdColony to Digital Turbine, Inc. (Nasdaq: APPS) for a total...
Google Play, вслед на Apple, понижает комиссии на внутренние покупки до 15%.
#Google #Store #PlayStore
https://techcrunch.com/2021/03/16/google-play-drops-commissions-to-15-from-30-following-apples-move-last-year/
#Google #Store #PlayStore
https://techcrunch.com/2021/03/16/google-play-drops-commissions-to-15-from-30-following-apples-move-last-year/
TechCrunch
Google Play drops commissions to 15% from 30%, following Apple’s move last year
Google will lower its Play commissions globally for developers that sell in-app digital goods and services on its marquee store, the company said, following a similar move by rival Apple late last year.
Бесконечный рост: App Annie предвкушает рынку 36 милиардов загрузок и $34 милиарда прибыли в третьем квартале 2021
#forecast #apps #reports
https://www.appannie.com/en/insights/market-data/q3-2021-biggest-quarter-yet
#forecast #apps #reports
https://www.appannie.com/en/insights/market-data/q3-2021-biggest-quarter-yet
App Annie
App Annie Forecasts 36 Billion Downloads and $34 Billion Consumer Spend Globally in Q3 2021, Marking the Biggest Quarter Yet |…
In-App Subscriptions Go Mainstream with Video Streaming Apps Dominating the Global Breakout Chart by Consumer Spend
Продолжается консолидация рынка мобильной рекламы: Applovin объявляет о покупке MoPub у Twitter
#mediation #apps #acqusition
https://www.applovin.com/blog/applovin-to-acquire-mopub-business-from-twitter/
#mediation #apps #acqusition
https://www.applovin.com/blog/applovin-to-acquire-mopub-business-from-twitter/
AppLovin
AppLovin to Acquire MoPub Business From Twitter
AppLovin has agreed to acquire MoPub from Twitter—a highly strategic investment for our company in a fast-growing market.
Суд финально обязал Apple разрешить внешние платежные инструменты для приложений в AppStore с 9 декабря.
#billing #apple #storekit
https://www.theverge.com/2021/11/9/22773082/epic-apple-fortnite-lawsuit-ruling-injunction-stay-app-store-anti-steering-rules
#billing #apple #storekit
https://www.theverge.com/2021/11/9/22773082/epic-apple-fortnite-lawsuit-ruling-injunction-stay-app-store-anti-steering-rules
The Verge
Judge orders Apple to allow external payment options for App Store by December 9th, denying stay
The stay is denied.