Любопытно читать заметку о стратегии роста TikTok, описывающий сложные подходы к «петле роста» и рассчета влияния инфоуенсеров в контексте фактических затрат ByteDance на рекламу в размере $3MM в день.
#tiktok #growh #ads #appstore
https://www.businessofapps.com/news/tiktok-was-the-most-downloaded-app-of-2020/
#tiktok #growh #ads #appstore
https://www.businessofapps.com/news/tiktok-was-the-most-downloaded-app-of-2020/
Business of Apps
TikTok was the most downloaded app of 2020
And the most downloaded app of the year is…TikTok, according to Appfigures data. That’s hardly surprising giving that TikTok adoption grew five times in
Инвестиционная группа Blackstone верит в дальнейшее развитие рекламной индустрии и инвестирует в компанию Liftoff 400 миллионов долларов.
#ads #liftoff #blackstone #investment
https://www.wsj.com/articles/blackstone-bets-around-400-million-on-digital-marketer-liftoff-11608656402
#ads #liftoff #blackstone #investment
https://www.wsj.com/articles/blackstone-bets-around-400-million-on-digital-marketer-liftoff-11608656402
WSJ
Blackstone Bets Around $400 Million on Digital Marketer Liftoff
Blackstone Group is betting on the continued growth of mobile advertising with a majority investment in Liftoff Mobile.
Facebook может потерять до 7% прибыли благодяря новой политике приватности Apple.
#facebook #apple #ads #idfa #privacy
https://mobiledevmemo.com/facebook-may-take-revenue-hit-from-apple-privacy-changes/
#facebook #apple #ads #idfa #privacy
https://mobiledevmemo.com/facebook-may-take-revenue-hit-from-apple-privacy-changes/
Mobile Dev Memo by Eric Seufert
Facebook may take 7% revenue hit from Apple privacy changes | Mobile Dev Memo by Eric Seufert
Facebook may take 7% revenue hit from Apple privacy changes. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile
Очередное слияние на рынке AdTech: Digital Turbine покупает AdColony
#ads #adcolony #digitalturbine
https://www.prnewswire.com/news-releases/otello-announces-definitive-agreement-to-sell-adcolony-to-digital-turbine-301236317.html
#ads #adcolony #digitalturbine
https://www.prnewswire.com/news-releases/otello-announces-definitive-agreement-to-sell-adcolony-to-digital-turbine-301236317.html
PR Newswire
Otello Announces Definitive Agreement to sell AdColony to Digital Turbine
/PRNewswire/ -- Otello announced today that it has entered into a definitive agreement to sell AdColony to Digital Turbine, Inc. (Nasdaq: APPS) for a total...